The History of Cartier

Pragnell is proud to offer an eye-catching Cartier selection, which incorporates carefully curated pieces from the Art Deco period to the 1990s. In particular, we pride ourselves in presenting Cartier jewels that were made between 1847 and 1964, when the House was under family control and at its zenith in terms of design and innovation. Founded in Paris in 1847, the rich and illustrious history of the House of Cartier has defined the jewellery and watchmaking world for nearly two hundred years.

Louis-François Cartier

The Early Years

The company began as a modest jewellery workshop, founded in 1847 by Louis-François Cartier in Paris, France. However, Cartier's exceptional skill in crafting intricate and high-quality pieces led to its swift expansion. In 1859, Louis-François' son, Alfred Cartier, who had ambitions of international expansion, joined the business, helping elevate the brand's reputation for fine craftsmanship and exquisite design.

Cartier London Showroom

Expansion and Innovation

In the late 1800s, Cartier expanded by opening in London in 1902, followed by New York City in 1909. The brand gained global acclaim for its commitment to innovative designs and outstanding quality. Cartier was among the first jewellers to make platinum a primary material in its creations, establishing the brand as a symbol of luxury and attracting royals, aristocrats, and celebrities alike. King Edward VII famously called Cartier “the jeweller of kings and the king of jewellers.”

Cartier brooch yellow and gold panther perched on a 116-carat cabochon-cut emerald

Iconic Design

Cartier's "Panthère" collection debuted in the 1910s and quickly became one of the brand's most recognisable symbols. The panther signifies power and elegance, showcasing Cartier's exceptional artistry. A notable example is the brooch commissioned by the Duke of Windsor for his wife, Wallis Simpson, which features a yellow and gold panther perched on a 116-carat cabochon-cut emerald.

Cartier Santos Watch

Modern Era

In 1904, Louis Cartier, Alfred Cartier's son, designed the first men's wristwatch for Brazilian aviator Alberto Santos-Dumont, transforming the world of watchmaking and paving the way for the iconic Santos de Cartier timepiece.

During the 20th and 21st centuries, Cartier continued to push the boundaries of innovation while expanding its influence, solidifying its reputation as a leading jeweller and watchmaker.

Still regarded as a byword for luxury, Cartier is recognised as one of the most esteemed luxury brands worldwide, showcasing exceptional designs and superb craftsmanship; pieces bearing the famous Cartier signature are often lauded as exemplars of important styles and periods.

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