Innovative yet Iconoclastic

After starting in aeronautics, Ludovic initially worked as a technician for aircraft control panels. He then pursued his dream of becoming a watchmaker and eventually achieved success in Geneva, Switzerland.

Following many successful years as a watchmaker, Ludovic Ballouard followed his greatest dream, which had always been to create his own watches, as he had a head filled with ideas for eccentric complications. This journey started in May 2009; with collectors impatiently waiting and suppliers eager to work, Ludovic created his first timepiece, the Upside Down, which was born in December 2009.

A Retrograde Hand

Driven by his original idea and philosophy, Ludovic Ballouard went on to create his second model, the Half Time, which was presented in January 2012. The Half Time continues with the idea of presenting time in an unusual way with a highly complicated jumping hour movement, which perpetually reminds you that the most important time is the present. All numerals are divided in half on two disks that rotate in opposite directions, making the numerals unreadable, except for the present time, which is whole at the position of 12 o’clock. The minutes are presented in retrograde, which is set on a 120° arc at 6 o’clock.