Pragnell Mayfair

Luxury Handcrafted & Bespoke Jewellery in London

With over 170 years of British craftsmanship, Pragnell Mayfair is recognised as one of the leading independent jewellers in Mayfair, London. Located on prestigious Mount Street, the townhouse showroom presents an exceptional collection of handcrafted high jewellery, extraordinary vintage and antique jewellery, an extensive bridal collection and highly personal bespoke jewellery creation services, alongside the latest Pragnell collections.

From its heart of Mayfair setting, Pragnell offers a discreet and refined jewellery experience defined by knowledge, artistry and family heritage. Clients visit from across London and beyond for access to pieces unavailable elsewhere, expert guidance from gem specialists and designers, and private consultations tailored to individual requirements.

The showroom also features an exclusive selection of luxury Swiss timepieces, with Pragnell recognised as an Authorised Retailer for Rolex, Patek Philippe and Greubel Forsey. As one of the UK’s last family owned full service jewellers and a Responsible Jewellery Council member, Pragnell combines international credentials with trusted local reputation—offering comprehensive services from bespoke design and restoration to valuations and specialist jewellery and watch care.

Pragnell Showroom, Mount Street, Mayfair, London

Why Visit the Pragnell Mayfair Showroom

• A discreet Mayfair townhouse showroom on prestigious Mount Street
• Over 170 years of British jewellery craftsmanship
Bespoke jewellery consultations in a private setting
• Rare high jewellery and vintage masterpieces unavailable elsewhere
Authorised Rolex and Patek Philippe Retailer with expert guidance
• Full on-site services, from valuations to restoration and watch care
• Family-owned, trusted, and highly personal service

Planning Your Visit to Pragnell Mayfair

For those searching for a trusted jeweller near me in Mayfair, our Mount Street showroom offers discreet access to fine jewellery, bespoke consultations and expert care in the heart of London.

Immerse yourself in the ultimate luxury at Pragnell Mayfair, situated on Mount Street in Mayfair, London. Conveniently located just a short walk from Bond Street (0.4 miles) and Marble Arch (0.4 miles) stations, and with nearby parking options, your visit is seamless and stress-free. Our boutique welcomes you Monday to Saturday, with extended hours on Thursdays for relaxed evening browsing. For a truly personalised experience with a trusted Mayfair jeweller, we recommend booking an appointment with one of our experts. Enjoy the ease of Click & Collect—shop online and collect your chosen piece at your convenience.

FIND US AT

14 & 16 Mount Street
Mayfair, London
W1K 2RF

OPENING HOURS

Monday – Wednesday: 10:00am – 6:00pm
Thursday: 10:00am – 8:00pm
Friday – Saturday: 10:00am – 6:00pm
Sunday: Closed

Bank Holidays: Closed

+44 (0) 20 7409 2845

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Bespoke Jewellery in Mayfair

From Sketch to Stone

Create the ring or jewel you can’t find anywhere else with Pragnell’s bespoke jewellery service in Mayfair. Your journey begins in our townhouse showroom with a private consultation, where designers sketch ideas inspired by your story and chosen stones. Every stage—design, crafting and final fitting—is completed in Britain by master artisans, ensuring a beautifully personal piece made to last. Whether commissioning a one-of-a-kind engagement ring or re-imagining an heirloom, Pragnell’s bespoke process offers exceptional craftsmanship and a truly personalised luxury experience. To begin creating your unique piece, book an appointment with our Mayfair team.

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Handcrafted in Britain, Presented in Mayfair

Every Pragnell piece is crafted by master artisans using traditional techniques refined over six generations, reflecting the brand’s deep heritage of British craftsmanship. The vast majority of our jewellery is handmade in our own British workshops, where designers, goldsmiths and gem setters work in close collaboration to achieve exceptional quality. Each creation is designed to last a lifetime, embodying the beauty, rarity and precision for which Pragnell is renowned.

As proud members of the Responsible Jewellery Council (RJC), we uphold transparency, responsible sourcing and the preservation of centuries-old craft skills—values that define every jewel we create.

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High Jewellery & Rare Vintage Jewellery in Mayfair

High Jewellery

Discover extraordinary high jewellery in Mayfair, where Pragnell presents one-of-a-kind masterpieces showcasing rare jewels and exceptional British craftsmanship. Each piece is handmade and entirely unique, forming part of the exclusive Pragnell Masterpiece collection, celebrated for its artistry and rarity. View these museum-worthy creations by appointment in our Mount Street townhouse.

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Rare Vintage & Antique Jewellery

Explore our curated selection of rare vintage jewellery in Mayfair, featuring signed creations from renowned houses and historic pieces spanning centuries of design. Hand-selected by the Pragnell family, these storied jewels offer impeccable provenance and timeless beauty. Discover exceptional vintage jewellery on Mount Street, available to view by appointment.

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Engagement Rings in Mayfair

Discover exquisite engagement rings in Mayfair, where Pragnell presents finely crafted designs celebrating British craftsmanship and enduring love. From elegant diamond solitaires to distinctive gemstone designs, each ring is handcrafted with exceptional attention to detail. Clients may explore refined ready-to-wear styles or commission a bespoke engagement ring, created in collaboration with Pragnell’s designers and gem specialists. View engagement rings by appointment in our Mount Street townhouse showroom.

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Luxury Swiss Timepieces

As an Authorised Retailer for Rolex and Patek Philippe, our Mount Street showroom offers expert guidance, aftercare and servicing, alongside a curated selection of luxury Swiss timepieces. Meet with a specialist for a dedicated watch consultation in Mayfair.

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Sustainability & Sourcing

Pragnell is committed to offering ethical diamonds in London, upholding the highest standards through full alignment with the Responsible Jewellery Council (RJC) and its strict principles of responsible sourcing and transparency. Every diamond is personally selected by members of the Pragnell family, ensuring exceptional quality and ethical integrity from mine to masterpiece. With six generations of expertise, Pragnell partners only with trusted global workshops and responsible mining communities—such as long-standing collaborations in Botswana—to support sustainable, community-focused sourcing.

Explore our full commitment to responsible luxury on the CSR & Ethical Practices page.

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A Historic London Location

Nestled on prestigious Mount Street, the Pragnell showroom in Mayfair reflects a long-standing heritage in London’s jewellery trade, with craftsmanship roots extending back to the early 1800s through historic houses such as Philip Antrobus and Waters & Blott.

Pragnell’s heritage includes its connection to Queen Elizabeth II’s 1947 wedding jewellery—her diamond engagement ring and bracelet were originally designed by Philip Antrobus—cementing a legacy of royal-level craftsmanship. This historic lineage continued when Pragnell acquired the Antrobus archives.

On 21st November 2017, exactly seventy years and a day after the royal anniversary, Pragnell opened its Mayfair townhouse showroom at 14 Mount Street, marking a modern chapter in the family’s enduring London presence.

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Our Services in Mayfair

Pragnell Mayfair offers expert jewellery services, including bespoke design, ring resizing, jewellery polishing and cleaning, valuations, claw-re tipping, pearl re-stringing and restoration, alongside full watch servicing and repairs provided by specialist craftspeople.

Frequently Asked Questions

Below are the answers to our most commonly asked questions. Should you want to find out more please feel free to Contact Us and begin your Pragnell experience.

Yes. Pragnell is a luxury jeweller in Mayfair, known for handcrafted British jewellery, bespoke design and rare masterpieces.
You’ll find us at 14 & 16 Mount Street, Mayfair, London W1K 2RF, close to Bond Street and Marble Arch.
Yes. We recommend booking an appointment for bespoke jewellery, engagement rings, high jewellery or watch consultations.
Yes. Pragnell specialises in bespoke jewellery in London, with private design consultations and British craftsmanship from sketch to stone.
Yes. The Mayfair showroom is an Official Rolex and Patek Philippe Retailer, offering expert guidance and aftercare.
Yes. We offer valuations, jewellery restoration, resizing, polishing, and watch servicing by specialist craftspeople.
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